Deep down, we all knew it had to happen.
Only a full E3 show would get me writing agai
Something had to give. Following on from a year without the traditional Los Angeles summer videogame hype extravaganza – a year peppered with spread-out morsels of tasty videogame announcement news carrying a considerably lower combined profile due to the all-consuming effects of a global pandemic – the Electronic Entertainment Expo returned in June 2021 more electronic than ever. This time, it was all-digital, all the way; and after so long for fans in the proverbial desert, the inevitable had to happen. Millions of gaming pundits lined up to sate their thirst, and plenty set their expectations into overdrive.
And who could blame them?
Like many things in life, the global pandemic rendered the gaming events of 2019 a distant memory. Way back then, we were wondering how relevant a trade show like E3 truly could remain in a world where major game publishers were growing increasingly confident following the example of the revered Nintendo Direct model, holding their own digital news events on their own time. Discourse was shifting steadily towards questioning its very existence; but fast-forward to 2021 and the benefits of a concentrated week of hype are now abundantly clear. Lots of eyes, lots of Twitter accounts, lots of people who want to want things, all looking in one place; in greater and more idle numbers than ever before.
Too Many Cooks
Not Enough Recipes
But the industry isn’t magically positioned as it was five years ago just because a legion of fans feel nostalgic for a bit of LA-flavoured normalcy. Understandably, not every big company was ready to march to the beat of the notoriously difficult ESA, E3’s governing body. Traditional E3 heavyweights Sony and EA decided their plans did not line up with a mid-June blowout – as they have for the last three years at least – and even a considerable pack of parched players was not enough to change that. But the opportunity was there, and so the ESA made the call to bolster the size of the event by widening its arms.
The ESA began to rope in the increasingly numerous satellite showcases from recent years with a history of capitalising on residual mid-June excitement, making them officially a part of the E3 lineup. And so the likes of the PC Gaming Show, Guerilla Collective showcase, Future Games Show, and yes, Devolver Digital all suddenly had pride of place on official E3 Twitch and YouTube feeds – complete with lead-ins by well-known games media voices on a souped-up soundstage. What’s more, without a traditional show floor to show off their typically limited wares, some familiar publisher names decided to add their clout to the ever-expanding roster and pivot to a conference/showcase format.
Whether or not they had anything new or noteworthy to show off.
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