Posts Tagged ‘announcement’

So Let’s Talk About E3 2021…

Deep down, we all knew it had to happen.

Only a full E3 show would get me writing agai

Something had to give. Following on from a year without the traditional Los Angeles summer videogame hype extravaganza – a year peppered with spread-out morsels of tasty videogame announcement news carrying a considerably lower combined profile due to the all-consuming effects of a global pandemic – the Electronic Entertainment Expo returned in June 2021 more electronic than ever. This time, it was all-digital, all the way; and after so long for fans in the proverbial desert, the inevitable had to happen. Millions of gaming pundits lined up to sate their thirst, and plenty set their expectations into overdrive.

And who could blame them?

Like many things in life, the global pandemic rendered the gaming events of 2019 a distant memory. Way back then, we were wondering how relevant a trade show like E3 truly could remain in a world where major game publishers were growing increasingly confident following the example of the revered Nintendo Direct model, holding their own digital news events on their own time. Discourse was shifting steadily towards questioning its very existence; but fast-forward to 2021 and the benefits of a concentrated week of hype are now abundantly clear. Lots of eyes, lots of Twitter accounts, lots of people who want to want things, all looking in one place; in greater and more idle numbers than ever before.

Too Many Cooks

Not Enough Recipes

But the industry isn’t magically positioned as it was five years ago just because a legion of fans feel nostalgic for a bit of LA-flavoured normalcy. Understandably, not every big company was ready to march to the beat of the notoriously difficult ESA, E3’s governing body. Traditional E3 heavyweights Sony and EA decided their plans did not line up with a mid-June blowout – as they have for the last three years at least – and even a considerable pack of parched players was not enough to change that. But the opportunity was there, and so the ESA made the call to bolster the size of the event by widening its arms.

The ESA began to rope in the increasingly numerous satellite showcases from recent years with a history of capitalising on residual mid-June excitement, making them officially a part of the E3 lineup. And so the likes of the PC Gaming Show, Guerilla Collective showcase, Future Games Show, and yes, Devolver Digital all suddenly had pride of place on official E3 Twitch and YouTube feeds – complete with lead-ins by well-known games media voices on a souped-up soundstage. What’s more, without a traditional show floor to show off their typically limited wares, some familiar publisher names decided to add their clout to the ever-expanding roster and pivot to a conference/showcase format.

Whether or not they had anything new or noteworthy to show off.

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The Meaningless Vagrant Rant E3 2019 Awards

It was a year without the mighty Sony in attendance. The expected quiet before a new console generation storm. Another step in the ongoing march towards a world where patches, expansions and alternate monetisation strategies are more commonplace than new game announcements – A world that certainly has its advantages, but not one that lends itself to an exciting E3 trade show. Like transitional years gone by, expectations for the show were muted – well, mostly. I hope.

And yet the Electronic Entertainment Expo of 2019 still delivered the headlines, the hype, the moments for which the event is so renowned. Certainly fewer in number than during the golden years of this past console generation, but a damp squib this was not. It had something for just about everyone.

I’ve written something about each E3 that has graced our computer screens since I started this blog, though the format has changed a few times. I’ve broken the show down conference by conference, I’ve counted down my favourite announcements, and in recent years I’ve tried to isolate noticeable trends in each iteration of the event. So this year I thought it was time to shake things up once again, this time by giving out some arbitrary awards. Let’s give this a go.

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Best Conference

Nintendo

Let’s get one thing straight. Until that final presentation day finished I really, really wanted to give this to Square Enix. That company has had many press conferences over the years, both onstage and more curated Nintendo Direct-style, but not a single one of them has ever come close to nailing the potential of what this proud, gigantic gaming company can offer. At least not in my opinion. For some baffling reason they usually either use it as a vehicle for their western studios, or their lesser-know output. But in 2019 they returned to the stage with one magnificent (literal) curtain raiser and a unifying picture-frame aesthetic to present, for once, a coherent and proud face to the gaming public. Highlighting exciting new projects like People Can Fly’s Outriders and Crystal Dynamics’ Avengers while dropping juicy details on the likes of Oninaki and Final Fantasy Crystal Chronicles, they also weren’t afraid to put their major numbered Final Fantasy projects front and centre, ensuring that in an otherwise low-key year they stood on the top of the E3 pile at long last.

But, yes, Nintendo just had to to roll up at the last minute and blow everyone else away, adding to their (always arguable) 2014 and 2017 E3 “victories” this decade with a Direct that was packed with so much new information they had to bury the likes of Spyro, Ni No Kuni and Alien in a sizzle reel. You might say it wasn’t much better than their February Direct this year, but that was a very, very strong presentation. With not one but two new Smash Bros character reveals, the debut of Animal Crossing: New Horizons, an expression of intent to take over September with a cataclysmic release date pile-up, the confirmation of No More Heroes III and that incredible ending reveal… Well, it’s the most begrudging I’ve ever been to admit Nintendo nailed it, but they well and truly did. And there’s still plenty in the tank for their next big Direct to boot.

RUNNER-UP: Square Enix

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Most Disappointing Conference

Bethesda

A tough one to pick, mostly because disappointment requires expectations and I didn’t have a whole heap of those this year. But Bethesda made some strange decisions in the way they chose to structure and present their 2019 conference. Despite bringing two genuinely exciting new projects to the table in the form of Ghostwire Tokyo and Deathloop, somehow elevating my hype for Wolfenstein Youngblood even higher and blowing out the scale of Doom Eternal in a very satisfying way, their opening Todd Howard salvo lacked any sort of apology for the state of Fallout 76 last year (Whether this was the forum for such a thing is another discussion, but it still left a sour taste), the constant appearances of employees without anything truly new to talk about dragged on, and that segment where they essentially pitched streaming middleware to a customer base that wasn’t in the room was super weird. Though not as weird as the roof-tearing cheering and wooing that seemed to happen at full intensity after almost every game showing. Either everyone in that room was a Bethesda super-fan, or there was something a bit disingenuous going on.

RUNNER-UP: Ubisoft (purely by process of elimination)

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