Another one has come and gone (mostly – a few smaller shows may still appear around the place): though the name of the period may change, the last 4-5 weeks have unmistakably been the match of any classic E3 period for bedazzling game reveals, gleefully inconsistent presentations and feverish chatter. Because no time of year is more conducive to wildly unfair oversimplification, let’s sum up the fun via a strained list of quickfire winners and losers.
Winner: The Big Three Showdown
It took the better part of half a decade, but 2023 finally gave us a showcase season where Sony, Microsoft and Nintendo all showed up with full, uncompromised presentations bearing their top branding – just like the old days. Whether those presentations lived up to that top branding – or whether they even needed to – are entirely different topics, but it’s certainly worth noting that this was a treat in a post-E3 world where the very possibility of an old-school first-party showdown seemed like a pipe dream.
Loser: Scattered Third Parties
It’s the first set and we’re already exaggerating a bit here, but the craft of the traditional third party participants was a tad lacking this year. EA and Square Enix didn’t have shows in 2023, Ubisoft’s return was mixed at best and Capcom returned largely to 2021 form, where the entire point of staging a showcase got lost in the glow of recent game hype. One of the best shows of the whole month-long festivities was technically only third parties, but it wasn’t beholden to the output of just one. Which brings us to…
Winner: Live Geoff Keighley
You would be forgiven for being apprehensive about Geoff Keighley’s decision to bring his Summer Game Fest kickoff show into the chaotic world of live-in-person events, a space of course shared by his famously ad-driven and bloated annual Game Awards extravaganza. But it turns out a couple years of experience, a keen ear for feedback, and a sprinkling of genuinely great game announcements (plus Nicolas Cage) add up to an event well worth watching.
SGF Kickoff Live was hardly a perfect show – certain reveals felt distinctly contractual and it was an absolute sausage-fest – but the mix of trailers and jovial on-stage interviews felt more like nostalgic fun than dull pace-droppers, and that was due in no small part to Keighley’s deft touch with the microphone. The moment when he playfully shooshed the crowd after mentioning “Final Fantasy” – knowing full well the bombastic Rebirth finale he had in store – summed it up for me. You just could not wipe the smile off the guy’s face all show and it was infectious to watch.
Loser: Live Ubisoft
Coming off an ocean of game delays and the quietest year in its recent history, Ubisoft was poised to make a big statement with its own fully-live show backed by enough announcements to re-establish its relevance. But if the SGF-branded affair showed us all the benefits of the live format, this ‘Ubisoft Forward’ reminded every viewer of just how badly a real stage can tank momentum and drain excitement. It was all downhill from the (legitimately fantastic) opening live Just Dance 2024 transition: far too many nervous waffling presenters, a litany of terrible camera angles, and some head-scratching inclusions (uh, Skull and Bones? What’s going on mate?) sent exactly the wrong message about Ubi’s immediate future – even if the company did bring some believably cool games.
Continue reading
Vagrant Rant 