Posts Tagged ‘fest’

I Can’t Believe It’s Not E3! The Best Moments From June 2022 Hype Season

As an event trading on often delirious hype, the annual Electronic Entertainment Expo has always been intimately familiar with the importance of expectation. So when, in February of 2022, the event’s governing body the ESA announced that E3 would not be taking place this year – not even in its pretty successful restricted 2021 format – the expectations of an entire industry were reset. Reset, perhaps for some, to the sprawling hodgepodge of digital showcases from 2020 that spanned multiple months, each stream slapped with a cheap sticker denoting either Geoff Keighley’s “Summer Game Fest”, “IGN’s Summer of Gaming”, or both. That year felt like a few enterprising marketing teams trying to make the most of an awful situation; on the other side of E3’s brief return, however, the atmosphere felt more calculated.

Trying to lasso together all the videogame announcement vehicles of various shapes and sizes that we’ve just seen rolling through gaming social media spaces these past two-and-a-bit weeks may seem unwieldy, but when compared to 2020, those stickers seem far more premium and better-aligned. Keighley and co. were clearly much more ready to step up in 2022. Though not all the traditional pillars were present this year, a proper “replacement” for E3 – should it officially go the way of the Dreamcast – at last looks not only possible but likely.

Was this 2022 edition of the all-too-short announcement season a success? That probably comes down to the comparisons you choose to make, but I for one had a grand old time. These are my ten favourite moments/trends from “Keigh3” 2022.

A Tone-Setting REveal

The lack of ESA oversight in 2022 meant videogame publishers didn’t have any particularly pressing reason to show up with the goods in June, and quite a few of the big guns took that as an invitation to walk right on by. Though it was a bit of a downer to see the absence of dedicated Nintendo or (arguably more shockingly) Ubisoft showcases within the traditional E3 period, Playstation pulled an ambush on regular E3 watchers by unleashing easily their best-ever State of Play program right at the beginning of June. And it began with a context-free release date, bringing exactly the right kind of what-is-going-on energy for which modern Capcom is so renowned. Then a Spanish guitar riff, a giant “R” in a very familiar font, and then bam- right into a confirmation of the long-rumoured, gorgeous-looking Resident Evil 4 remake.

To be clear, since leaving E3 behind years ago Sony has divided its hype-building trailer montages into an almost-annual “Playstation Showcase” (usually around September), where they tend to put their biggest announcements, and then lower-key, often third-party/single-title-focused “State of Play” shows scattered throughout the year. When one such show was slated for this June, it came with a disclaimer that this would be yet another third-party-dominated affair. But there are few bigger third parties to being along than Capcom, and so that RE4 trailer was more than just a look at a game I am beyond excited to play; it lifted the hype bar and set the tone for what an E3-free June could hold in store. The colourful re-reveal of Street Fighter 6 minutes later only backed that up (and there was plenty more in that show to get excited about).

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