Posts Tagged ‘Big 3’

Gargantuan Trios

I realise this kind of article probably has a pretty narrow audience, but on the plus side there probably aren’t too many like it on the interwebs.

Entertainment media is big business these days. Like, BIG business. Big business breeds big companies who survive because they happen to be the best at what they do. Each of these companies may emphasise its own supposed competitive advantages, but when push comes to shove the entertainment media juggernauts are still around because deep down they are really similar, whether they sell movies, TV shows, videogames or music. This hit home for me recently when I happened to notice that the apparently different worlds of console gaming and Korean pop music shared the phenomenon of a dominant “Big 3” who control market share. And public (read: internet) perception of these companies within their own contexts is kind of unnervingly similar.

So for the hell of it, I paired them up and tried to find as many similarities between the most obviously corresponding members of each trio as I could. Of course they tout many differences as well, but the amount of similarities I did end up finding is perhaps a little scary. For the sake of uniformity I’ve referred to videogame franchises and Korean idols/groups alike as “brands” here, cause that’s what they are, really.

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