We back with an eighth attempt at summing up the year in K-Pop, as I bring you my fifteen personal favourite songs deemed worthy of music videos. As always, that’s the distinction: These aren’t my favourite music videos per se; I hadn’t even seen most of these MVs before starting to write the list. I rank these songs based mostly on the songs themselves.
A massive shout-out has to go to the community of the recently-reborn This Week in K-Pop podcast, which is now a Twitch call-in show airing weekly on Sundays at either 3pm or 8pm CST depending on the week. Those lovely people are responsible for just over a third of the list, as I once again spent about two thirds of the year not listening to a lot of Korean music. They know how to recommend the good stuff.
And for what it’s worth, this might be my favourite list of honorable mentions ever. There wasn’t much separating them all in the end. It was a good year for K-Pop, particularly for pop-adjacent rock bands and emerging solo artists. Let’s dig in!
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VR BEST OF 2019 DISCLAIMER
This list represents my opinion only. I am not asserting any kind of superiority or self-importance by presenting it as I have. My opinion is not fact. To agree with me 100% is rarer than an EA game without microtransactions. Respectful disagreement is most welcome.
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15. Umpah Umpah – Red Velvet
We begin with yet another Real Summer Jam from what is now my most featured K-Pop act ever. Red Velvet brings those unchallenged layers of harmony and that quirky bass sampling as brightly as ever, but now featuring late stage vocal ad-libs and references to their own half-decade career (Wasn’t it just yesterday they debuted?) By RV standards Umpah Umpah is actually rather straightforwardly produced – I guess after going B-side-level weird with earlier 2019 single Zimzalabim they needed a palette cleanser – but it’s still got that wonderful flavour you expect from the group’s upbeat output.
2018 was arguably (and this really is arguable because music is so subjective) a significant step up over 2017 for that unique range of K-Pop sounds that have kept people like me connected – however loosely – to the industry for so long. But 2018 was also the year that I spent the least time listening to K-Pop since this list has been a thing. That’s not necessarily an indicator of the future – for the first half of the year it wasn’t clear whether the podcast I relied on for most of my K-Pop exposure was on hiatus or actually done (It turned out to be the latter) and I also stopped listening to the curated playlists I would normally enjoy while running because of a shockingly persistent knee injury. During that lengthy period I only really listened to the biggest-name releases, though I eventually readjusted my habits – quite late in the year it must be said – and took in a whole bunch of K-Pop at once. That probably had an impact on my positive outlook for the year, because I didn’t have to wade through as much average sameyness, but I maintain that I still find this Top 15 stronger than last year’s. Take that as you will.
The list only considers songs that have a corresponding music video (with one odd exception) and have a significant amount of Korean lyrics within them. It’s an audio-first critique, however – Some of these MVs I hadn’t actually seen before I sat down to write this. It’s restricted to one song per act. Oh, and if this is just about the only K-Pop stuff you’ve watched this year, I recommend hovering over each video and turning off the automatic captions as you go. They’re distracting and usually not exactly poetry when translated. That’s just the way I do it, though. You do you.
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VR BEST OF 2018 DISCLAIMER
This list represents my opinion only. I am not asserting any kind of superiority or self-importance by presenting it as I have. My opinion is not fact. If you actually agree with me 100%, that’s odd, but let’s have a beer. Respectful disagreement is most welcome.
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15. POP/STARS – K/DA
What’s that? This doesn’t count? I’m using a League of Legends promotion as clickbait? I am outraged at the mere accusation. Have you heard this song? Against all odds, what could have come across as a cheap attempt to cash in on LoL‘s sizeable Korean player base is in reality a hyper-polished production effort worthy of a top tier K-Pop label, complete with affectionate nods to such tried-and-true Korean music video tropes as rapid-fire freeze-frame poses, member-specific sets, stationary expensive cars, minimal footage of actual dancing and an ultra-serious group logo stinger. Featuring just enough Korean language to count for this list – duly provided by a third of (G)I-DLE – POP/STARS was composed almost entirely at RIOT Games, which seems unfair to the rest of K-Pop because it is a banger. Check out the hologram-infused live performance of the song at the LoL World Championships if you fancy.
Vagrant Rant 