Posts Tagged ‘success’

The Nintendo Switch “Halfway” Report Card

*Ahem* It’s nice to have Nintendo back.

Yes, they’ve been “back” now for a good couple years, and it’s getting easier by the day to forget the wildly uncertain videogame landscape in which the Nintendo Switch made its debut on March 3rd, 2017. And yet, it somehow also feels like only yesterday that this thing hit the market – at least to me. If you find yourself in the same boat, I hope you’re ready for the rest of the Switch’s life to blink past in a heartbeat. After all, time flies when you have far too many games to play.

I feel if I don’t somehow mark this point in time right now, at the exact halfway mark* in Nintendo’s traditional five-year console life cycle, I won’t be able to truly appreciate the Switch before Nintendo messes up a new console again. And thus, if you’re so inclined, please join me on yet another (very) deep dive into a minor electronic miracle.
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*Oh, did I say halfway mark? Well, I was going to post this on September 3rd to be all neat and tidy, but then Nintendo had to announce two new versions of the Switch for imminent release, then a 40 minute Nintendo Direct presentation packed to the gills with new game announcements, meaning this post was about to be all kinds of outdated in record time. But more on all that shortly. Please read on…

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State of the Switch, Six Months In

Well that went by quickly.

As the Nintendo Switch was gearing up for its March 3rd 2017 launch, the consensus among jaded followers of the videogame industry was that however much hype the system seemed to be gathering, and indeed however many units Nintendo managed to move in that opening weekend, we wouldn’t really have a decent idea of the Switch’s success until it had passed the three-months-on-the-market milestone – which, pertinently, was roughly the time warning bells started to sound for its predecessor, the Wii U. Despite strong, admittedly holiday-boosted late 2012 sales, the Wii U’s momentum fell off big-time in 2013 amidst a notable first-party software drought and an ongoing lack of understanding of how to market the rather odd strengths of the console. Despite some scattered sales spikes over the ensuing few years, the console never truly recovered and can now only be seen as a financial flop for Nintendo.

Three months have come and gone since March 2017 – As a matter of fact the Switch has now been on the market for half a year, and pound for pound it is thoroughly outpacing the Wii U on the sales charts. At well over five million units sold worldwide, it’s even giving the PS4 a run for its money in terms of momentum. This is certainly not some single-handed saviour of Nintendo as a company – It’s way too early to even entertain that notion – but the Switch has already marked a clear change in the Big N’s public perception for the time being. Given the ongoing interest online in how this inventive little console has been tracking, and indeed the hundreds of hours (and dollars) I myself have invested in it, let’s have a look at what the Nintendo Switch has got right and wrong so far, shall we?

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