Posts Tagged ‘success’

State of the Switch, Six Months In

Well that went by quickly.

As the Nintendo Switch was gearing up for its March 3rd 2017 launch, the consensus among jaded followers of the videogame industry was that however much hype the system seemed to be gathering, and indeed however many units Nintendo managed to move in that opening weekend, we wouldn’t really have a decent idea of the Switch’s success until it had passed the three-months-on-the-market milestone – which, pertinently, was roughly the time warning bells started to sound for its predecessor, the Wii U. Despite strong, admittedly holiday-boosted late 2012 sales, the Wii U’s momentum fell off big-time in 2013 amidst a notable first-party software drought and an ongoing lack of understanding of how to market the rather odd strengths of the console. Despite some scattered sales spikes over the ensuing few years, the console never truly recovered and can now only be seen as a financial flop for Nintendo.

Three months have come and gone since March 2017 – As a matter of fact the Switch has now been on the market for half a year, and pound for pound it is thoroughly outpacing the Wii U on the sales charts. At well over five million units sold worldwide, it’s even giving the PS4 a run for its money in terms of momentum. This is certainly not some single-handed saviour of Nintendo as a company – It’s way too early to even entertain that notion – but the Switch has already marked a clear change in the Big N’s public perception for the time being. Given the ongoing interest online in how this inventive little console has been tracking, and indeed the hundreds of hours (and dollars) I myself have invested in it, let’s have a look at what the Nintendo Switch has got right and wrong so far, shall we?

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