Posts Tagged ‘hype’

7 Things We Learned At E3 2017

Somehow another whirlwind year at the Electronic Entertainment Expo is over, and with our collective wallets looking nervously over their shoulders once more, it’s always fun to work out the trends that define the year’s most bombastic videogame event. Doing so is one of the clearest ways we have of determining where the larger industry is at during a given year, so here are my takes for 2017:

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We’ve Been Spoilt in Recent Years

Judging by the prevailing consensus on the suite of 2017 E3 press conferences, you’d swear almost nothing good was announced – Never mind the complete and utter deluge of news. Looking at all the new games, new footage and new details we have been inundated with over the last week is an exercise in pure exhaustion – with future-minded budgeting an exercise in futility – and yet the lack of so-called “hype moments” has left many feeling slightly empty. Of course this was inevitable, especially regarding Sony, as after two consecutive years of bombshell-laden shows lacking release details and/or real footage, the company’s proverbial chickens have come home to roost. Hype moments did arrive (see below) but when they don’t come from the current industry leader, the impact ain’t quite the same. Nonetheless, I genuinely believe that all things considered, 2017 was a pretty great E3 to watch, mostly because…

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(Almost) Every Publisher is Improving Their Stage Game

There’s no guarantee that this trend won’t reverse immediately next year, but when compared to 2016, the majority of the E3 conferences have largely improved in leaps and bounds when it comes to window dressing and pacing. EA didn’t seem to get the memo, but Microsoft and Ubisoft seemed to take direct notes from Sony’s remarkably snappy game-after-game 2016 structure, while Bethesda seemed to look more to a Nintendo Direct-style format by wrapping their titles in a charmingly consistent theme park aesthetic. Sony, meanwhile, took what they did last year and cranked it up by matching each major game showcase to a specific mix of lighting tricks, props and even live actors, as Nintendo squeezed a few megaton announcements into the company’s shortest show ever. It’s easy to forget that 2017 brought us fewer awkward stage interactions and irrelevant media distractions than we’ve had in recent memory, which is surely worth acknowledging.

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