Archive for the ‘K-Pop’ Category

Gargantuan Trios

I realise this kind of article probably has a pretty narrow audience, but on the plus side there probably aren’t too many like it on the interwebs.

Entertainment media is big business these days. Like, BIG business. Big business breeds big companies who survive because they happen to be the best at what they do. Each of these companies may emphasise its own supposed competitive advantages, but when push comes to shove the entertainment media juggernauts are still around because deep down they are really similar, whether they sell movies, TV shows, videogames or music. This hit home for me recently when I happened to notice that the apparently different worlds of console gaming and Korean pop music shared the phenomenon of a dominant “Big 3” who control market share. And public (read: internet) perception of these companies within their own contexts is kind of unnervingly similar.

So for the hell of it, I paired them up and tried to find as many similarities between the most obviously corresponding members of each trio as I could. Of course they tout many differences as well, but the amount of similarities I did end up finding is perhaps a little scary. For the sake of uniformity I’ve referred to videogame franchises and Korean idols/groups alike as “brands” here, cause that’s what they are, really.

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The Baddest of the East

Today marks the long awaited Korean debut solo release from CL, leader of mega-successful K-Pop group 2NE1 and the self-proclaimed “baddest female of Seoul city”. It’s kind of a big deal in K-Pop circles and so to celebrate, here’s a little something on Korean female idol rappers.

If you’ve ever had a taste of K-Pop music lasting longer than an hour or so, you’d have a pretty good idea of the genre’s attitude to hip-hop music. Hip-hop influences run through just about every bit of dance choreography you’ll see today, but there’s more to it than that. It pervades the image of nearly every group in some form, whether male or female. For example, outside of Girls’ Generation (coincidentally the most popular K-Pop group around these days), pretty much every girl group now packs an obligatory “rapper”. That’s regardless of whether said rapper actually has any background rapping, or whether their “raps” consist of anything more than talking in a slightly modified voice over a beat.

While this can result in some cringeworthy sounds, it also gives some rappers who do know what they’re doing a platform to the kind of recognition they just wouldn’t get on the underground scene. Because of K-Pop’s corporation-driven, highly standardised nature, which breeds the kind of male-female parity that only such unapologetic profit-chasing can produce, what we’re left with is a situation where, by association, female rappers receive just as much attention, if not more, than their male counterparts. I certainly can’t think of any other country where this is the case, at least not off the top of my head. And sure, idol group rapping is naturally going to be tamer than the underground stuff, but that doesn’t mean it can’t sound awesome (It certainly doesn’t hurt that the natural flow of the Korean language lends itself well to a good rapper).

So ignoring the likes of Tasha, a hugely respected Korean solo R&B/hip hop artist who is pretty incredible at what she does, as well as just about every other actual full-blown hip hop artist in Korea, I’m going to focus here on rappers that come from idol groups. What follows is my admittedly limited opinion on the seven best Korean female rappers going around in K-Pop groups at the moment:

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7. Lime – HELLOVENUS

Despite debuting last year as part of one of the girliest groups K-Pop fans have seen in a while, Kim Hye-Lim or “Lime” has some pretty impressive rapping talents. Not only can she belt out a tune with the best of them but she can also switch up rap styles, pulling off either speed or flow-based rhymes when the situation calls for it. Fans are still waiting for a HELLOVENUS release that actually shows off these skills in earnest, because for now they don’t really fit the group’s image, but no K-Pop group stays to one concept for too long…

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Nanananana

WHY IS IT SO COLD? Aren’t we meant to be the sunburnt country or something?

It’s a bit of a quiet time in entertainment media at the moment. Call it the calm before the storm if you like; Microsoft will be revealing its next generation Xbox in a matter of days and E3 is only a few weeks away! And let’s not forget a little film called Man of Steel – that juggernaut will be hitting our screens before we know it!

Anyway if you’re feeling blue today (maybe because of that aforementioned temperature) take a dose of this to lift your spirits. Here’s a freshly released example of what can happen when Korea and Japan work together:

http://www.youtube.com/watch?v=nHBXtioUM08

K-Packaged

Yes, looks like another K-Pop post. But this time I’m not writing about the music. I’m even not writing about the people who perform the music. Today I’m writing about just how damn shinily those Koreans wrap up their products. Because it is, quite frankly, on another level, and it is, quite honestly, ridiculous.

At the end of last year I touched on just how important presentation can be to me in my Top Ten Game Cases of 2012 list. I’m the kind of person who genuinely got goosebumps at Apple’s colour-soaked iPod Nano ads from the latter part of the last decade. Good presentation is like a drug to me; it’s a weakness, God knows it really is.

Anyway, yesterday, this happened:

Kpopsplurge1

No really, I can explain.

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The VR K-Pop Starter’s Guide

So we are now a week and a half into the Year of the Snake (the year in which I was born, incidentally). To celebrate the Lunar New Year I thought I’d post something with an East Asian flavour and I had this in the pipeline for a while, so here goes. Took me way too long to compile, this one.

So you’re aware of this whole K-Pop thing. You’ve seen Gangnam Style a hundred times and maybe you think there’s something you might enjoy in the genre. Perhaps you have a friend who listens to the stuff and you’re interested in what the fuss is about. Or, perchance, you’ve read my own reasoning for being a fan (a guy can dream) and it has piqued your interest. Regardless, you might be wondering where to start. Well, look no further.
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THE ESSENTIALS

Before you read anything else, watch these clips.

Gee – Girls’ Generation

WHY IT’S A BIG DEAL: This 2009 mega-hit was the most viewed K-Pop video on Youtube before PSY decided to riff on the Korean elite. It was partially responsible for the whole phenomenon of easily accessible Youtube K-Pop, plus it was the first K-Pop song to make any significant impact on the Japanese charts (the second-biggest music market in the world, apparently). It established Girls’ Generation (also known as SNSD) as a group at the very forefront of Korean pop music. Suffice to say they haven’t looked back.
LIKE IT? Check out some of Girls’ Generation’s other hits, such as Genie, Run Devil Run and Hoot. If you like the cutesy style of the clip, well, welcome to like a third of all K-Pop. You’ll be right at home.

I am the Best – 2NE1

WHY IT’S A BIG DEAL: Just compare this to the previous video. 2NE1 are K-Pop’s most successful “attitude girls”, going for a look and style that inspired a shift in girl group presentation back when they debuted in 2009. This is their biggest hit thus far, released in 2011, and its meticulously crafted swagger is truly something to behold.
LIKE IT? For more 2NE1 ‘tude, have a look at Fire and Hate You. If you’re after more of this kind of devil-may-care style, head the way of Miss A and GLAM.

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Best of 2012: Top 15 K-Pop Singles

YouLoveIt

It’s been a crazy year for Korean pop music, mainly because of one man: PSY. His story has been told to death, though. There was quite a lot of other stuff going on in the world of K-Pop in 2012, of course, and though I only started listening to the genre this year, I was fortunate enough to be able to ingest plenty of it. So here’s my third VR Best of 2012 list. For my wider thoughts on K-Pop, check out this post.

This one is a top fifteen rather than a top ten to make up for a later list that is only going to appear as a top five. I’ve taken a number of things into consideration with each single, such as the music video, the dancing (if any), the presentation of the song etc., because such things are definitely important in the K-Pop industry, but above all I’ve tried to prioritise the way the song sounds as an audio-only product when it comes to ordering the list.

Note how I’ve titled this list “K-Pop Singles”. If I included album-only tracks, of which there were plenty of highlights in 2012, we’d be here for days. Also, for the sake of narrowing down the impossible selection, I’ve gone ahead and ignored every 2012 K-Pop single released in Japanese or other non-Korean languages. So no Flower Power, Dazzling Girl or Like Money. Dem’s the breaks.

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VR BEST OF 2012 DISCLAIMER
This list represents my opinion only. I am not asserting any kind of superiority or self-importance by presenting it as I have. My opinion is not fact. If you actually agree with me 100%, that’s scary. You have been warned, fanboys.
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15. Sherlock – SHINee

It’s fairly widely agreed upon that SHINee is one of K-Pop’s best and most consistent performers when it comes to making tricky choreography shine (forgive the pun). Though their main Korean hit of 2012, Sherlock , arguably doesn’t quite hit the heights of previous efforts as a song (it’s essentially a mash-up of two other tracks), it certainly does as a dance. The asymmetrical moves picked up even more awards for the talented quintet this year and it isn’t hard to see why.

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Why I like K-Pop

Yep, it’s out in the open.

And we might as well get the hipster stuff out of the way: I was, like, totally into it before Gangnam Style.

There comes a time in every person’s life, after the dramas of adolescence have been left behind, when he or she rediscovers things from his/her childhood that, once upon a time, seemed like the greatest thing in the world but eventually became “uncool” to like as a teenager. Without the self-conscious tinted glasses of that awkward period, the young adult is more able to appreciate those entertainment properties that, while aimed at kids, are actually put together well enough to warrant enjoyment once more.

Of course this doesn’t apply to everyone, but it is one explanation for the popularity of Disney movies, TV shows like My Little Pony: Friendship is Magic and Adventure Time, as well as game series like Pokemon, among adult audiences.

While it isn’t directly analogous, a similar logic can be applied to explaining the relative Western popularity, or at least the inherent appeal, of a pop music phenomenon that is otherwise more than a little baffling. Of all non-English language musical outputs on the planet, none is enjoyed in quite as many countries as Korean pop or, as it is more commonly known, K-Pop.

Why? Well, for quite a few reasons, but few more prominent than the fact that at its core, it imitates a musical style that was popular when the young adults of today were kids.

Spice_brah

Man, I used to be obsessed with these girls.

Remember New Kids on the Block? Take That? Boyz II Men? The Backstreet Boys? N*Sync? Steps? The Spice Girls? S Club 7? God knows I do, and as it turns out, so does Korea. For some reason, after the early-to-mid ’90s had run their course and pop groups had fallen out of fashion in Britain and the United States, the fledgling Korean entertainment industry took their interpretation of the phenomenon and ran with it.

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