
Geoff Keighley, you son of a gun.
The actual 2025 Summer Game Fest show may not have been one for the history books, but something has clearly shifted around the event by now. Despite the largest console launch in gaming history just days earlier, and an ongoing reluctance from the big-boy publishers to allow their messaging to clash with that of their rivals, the light shining from Geoff’s would-be E3 replacement in 2025 was too irresistible to ignore for too many important names, and we ended up with an unusually dense June showcase season.
Because I only just put up a monster post for the Switch 2 launch, this annual show analysis will be much shorter, less formatted, and perhaps slightly more unhinged than usual, but I wasn’t going to miss doing one anyway.
Warm Nostalgia For Dishonest Trailers
The first of the big names to show themselves in that sweet early-June hype slot was – rather surprisingly – CD Projekt Red, who teamed up with Epic Games to release a mighty impressive State of Unreal demo for The Witcher 4 at this year’s Unreal Fest. The demo was so impressive, in fact, that the comparisons to that infamously overambitious E3 2012 Watch_Dogs trailer immediately came out in force among YouTube commenters. More like Un-Real, am I right?
All that said, despite the old-school E3 stage vibes of the presentation I am slightly more inclined to believe this crazy demo – which is purported to run at 60 frames per second on a base PS5 – is more likely to lead to something comparably playable than that fateful Ubisoft misdirect over a decade ago. Epic has already proven that Unreal Engine 5 can improve its capabilities and efficiency through the games releasing on it, and CD Projekt just proved with Cyberpunk 2077 on the Switch 2 what they are willing to do in the name of optimisation. Cautiously exciting stuff that started the season off with a bang.
Quirky Playstation Returns, Brings Fight Stick
“Live service games? What are those?” mused a pensive Playstation as they kicked off one of the best State of Play shows ever with the glorious return of Lumines. The company’s traditional tendency to ignore Summer Game Fest in nonchalant fashion and do their own thing now looks suspiciously like a multi-year plan to circle slowly around the June hype season until they can go before Xbox; I joke, of course, as not much about Playstation’s last five years screams “well-planned”, but if they bring the heat like this again we will be in for some good-old-days June appointment viewing.
The flavour of the 2025 State of Play could hardly be more different from that of last year, as even third-party online multiplayer game mentions were kept to a blatant minimum. The cheeky return of Pragmata set off my Capcom-streak alarm once again – the game is looking fabulously different from anything else in their current catalogue – and closing with an all-new Arc System Works Marvel fighter could not have shouted “hardcore traditional audience” any louder from the proverbial rooftops (announcing a new official Sony fight stick came close though). Elsewhere, the return of Suda51 via Romeo is a Deadman (a title that not-so-subtly pairs with the protagonist of Lollipop Chainsaw) will always be welcome in my house, it’s great to see the ongoing survival of the Bloodstained and Nioh series, support for Astro Bot remains stellar, and Final Fantasy Tactics LIVES! More of this please, Sony.
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Let’s get one thing straight. Until that final presentation day finished I really, really wanted to give this to Square Enix. That company has had many press conferences over the years, both onstage and more curated Nintendo Direct-style, but not a single one of them has ever come close to nailing the potential of what this proud, gigantic gaming company can offer. At least not in my opinion. For some baffling reason they usually either use it as a vehicle for their western studios, or their lesser-know output. But in 2019 they returned to the stage with one magnificent (literal) curtain raiser and a unifying picture-frame aesthetic to present, for once, a coherent and proud face to the gaming public. Highlighting exciting new projects like People Can Fly’s Outriders and Crystal Dynamics’ Avengers while dropping juicy details on the likes of Oninaki and Final Fantasy Crystal Chronicles, they also weren’t afraid to put their major numbered Final Fantasy projects front and centre, ensuring that in an otherwise low-key year they stood on the top of the E3 pile at long last.


